Luks by Looks Brand Identity

A story of an instant brand success with a very smart lady - Sylwia Luks behind it. Sylwia had a vision and I helped her make it happen. Having her total confidence in my experience we created a design that is unique, simple and we feel it thoroughly represents the brand.


Brand Identity Process

When creating the Looks By Luks brand identity my priority was simplicity and legiblity. I wanted to use a luxurious font and added a unique twist to it . The hand-made aspect of the turban making process is represented by introducing the bespoke watercolour texture.
The identity is unfussy and versatile.

Looks by Luks became an overnight hit. From a girl next door to celebrities everyone is wearing a Luks turban this season.

Visit their successful Instagram page here