A well executed identity has the power to elevate your brand, help you establish credibility and give you the opportunity to stand out among your competitors. An effective and complete brand identity is a product of a thorough research and a greater vision created with carefully chosen typography, colours, imagery and language that communicates a cohesive message.
A logo doesn't make a brand.
Logo is just one of the components of a brand identity. A good logo should be simple, unique, timeless, versatile and appropriate.
Brand Identity project for a beauty company
Lovespell is a trendy make up company that aspires to align itself with brands like Charlotte Tilbury or VOGUE.
Apart from the logo, suitable fonts and colour palette I have also created the entire library of graphic elements enabling the company to communicate self sufficiently.
BRAND IDENTITY PROCESS
To create a beautiful and appropriate identity for a client I must have a clear understanding of the project, the brand and client's vision.
The Brand Identity Design process follows the below steps:
1. Branding Questionnaire
4. Logo sketches / ideas
5. Refined logo option
6. Logo approval
7. Font and colour palette choice
8. Communication material
9. Graphic Elements / Imagery / Photography
10. Brand Identity Guidebook
Beautiful and appropriate graphic design.
Working with editors and a PR agency Nina Hunter Studio offers bespoke custom publishing solutions that are style savvy, in line with your business and truly reflect your brand. Our forte is developing stylish magazines and hard back books in bespoke sizes with truly tailored content. You can leave it all to us – we will write, design, edit – and once it's signed off by you – print and despatch to your chosen location.
Let’s start with a flyer and finish on the entire marketing campaign.